12-28. Manufacturers issue approximately 80 percent of all coupons. Most coupons are sent through print media, but
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12-28. Manufacturers issue approximately 80 percent of all coupons. Most coupons are sent through print media, but there are other ways to distribute them. Which methods would you choose to distribute coupons to the 16–24 age group? Why would you choose these methods, and what kind of response rate would you expect?
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Related Book For
Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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