12-40. Coupons remain a popular form of consumer promotions. Access the following Hong Kong websites. What are
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12-40. Coupons remain a popular form of consumer promotions.
Access the following Hong Kong websites.
What are the advantages and disadvantages of each one to a consumer? How do the websites impact manufacturers? How do they impact retailers?
a. iPrice (iprice.hk/coupons)
b. Collect Offers (www.collectoffers.com/hk/)
c. Hong Kong Tourist Board (www.discoverhongkong
.com/uk/deals/in-town-offers.html)
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Related Book For
Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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