12-49. You are the vice president of marketing at Academy Sports + Outdoors. Examine the list of...
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12-49. You are the vice president of marketing at Academy Sports + Outdoors. Examine the list of consumer promotions shown in Figure 12.1. Discuss the pros and cons of each promotion if the target market is active-minded families with children under 18 and incomes between
$30,000 and $70,000.
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Related Book For
Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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