13-18. How should a business respond to persistent criticisms from consumers and others on social media? Should
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13-18. How should a business respond to persistent criticisms from consumers and others on social media?
Should they take this kind of criticism as seriously as they might take a piece in the professional media, or should they ignore it?
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Related Book For 
Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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