13-31. Fcbusiness, a magazine and website (fcbusiness

.co.uk), features the latest news and information regarding partnerships and sponsors of football around the world. Football is a vast global business, and it is, unsurprisingly, one of the most favored sponsorship areas. There are clear advantages to clubs and sponsors. If you were the marketing manager for a company that wanted to develop a sponsorship program, how could the information on this site help?

Be specific.