13-45. To ensure that customers are aware that there is no animal cruelty in the supply chain,...
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13-45. To ensure that customers are aware that there is no animal cruelty in the supply chain, the development of a “monkey-friendly” mark could be considered for all products containing coconut ingredients. Do you think consumers should be provided with such proof regarding product sources?
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Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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