1-35. What is the basic message KFC should transmit to customers and potential customers? Do the changes...
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1-35. What is the basic message KFC should transmit to customers and potential customers? Do the changes in individuals portraying Colonel Sanders help to send a clear and consistent theme to the public? Defend your answer.
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Related Book For 
Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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