1-37. Mikes store will be a local business that competes with large national companies. What communication challenges...
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1-37. Mike’s store will be a local business that competes with large national companies. What communication challenges does that present? What opportunities does it offer?
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Related Book For 
Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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