1-39. What should be the first message that Mike should try to communicate to all potential customers?...
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1-39. What should be the first message that Mike should try to communicate to all potential customers? Should he emphasize price, value, or some other element of his business?
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Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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