14-26. Advertising directed toward children remains a hot topic among parents and educators. Many feel that advertising
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14-26. Advertising directed toward children remains a hot topic among parents and educators. Many feel that advertising unfairly targets children and creates materialistic desires. By the time a child is three years old, she already knows many brands of products, such as McDonald’s. What is your opinion of advertising to children? Is the current regulation enough, or should it be more stringent?
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Related Book For
Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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