14-31. During the global pandemic, the internet and social media were awash with dubious and misleading offers
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14-31. During the global pandemic, the internet and social media were awash with dubious and misleading offers or adverts linked to protective masks, sanitizing gels, testing kits, food supplements, and other products with alleged healing effects related to the coronavirus. Google blocked 80 million adverts, eBay removed 17 million listings, and Amazon removed many coronavirus-related products. These types of misleading, opportunistic adverts are all too common. How should this trend be combatted?
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Related Book For
Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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