14-33. What is ambush marketing? Describe each type of ambush marketing that can be used by brands....
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14-33. What is ambush marketing? Describe each type of ambush marketing that can be used by brands.
What are your thoughts about ambush marketing?
Is it unethical? Why or why not? Which forms of ambush marketing do you believe are legitimate?
Why?
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Related Book For 
Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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