14-39. The Advertising Standards Authority (www.asa.org .uk) regulates advertising in all media in the United Kingdom and
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14-39. The Advertising Standards Authority (www.asa.org
.uk) regulates advertising in all media in the United Kingdom and is responsible for applying advertising codes. They also handle complaints and check advertising to ensure they are not misleading, harmful, or offensive. In 2020, Pilot Fish Media produced a list of the most complained-about adverts (www.pilotfishmedia.
com/breaking-the-rules-the-brands-withthe-
most-complained-about-adverts). Check their website and choose two from the top 10. Research and summarize the cases and the outcomes.
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Related Book For
Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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