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14-52. How do the concepts of deception, puffery, and substantiation apply to this case? ...

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14-52. How do the concepts of deception, puffery, and substantiation apply to this case?

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Integrated Advertising Promotion And Marketing Communications

Integrated Advertising Promotion And Marketing Communications

ISBN: 9781292411217

9th Global Edition

Authors: Kenneth Clow, Donald Baack

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