2-19. Brand image affects purchase decisions. Identify two brands you consider to hold a positive image and
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2-19. Brand image affects purchase decisions. Identify two brands you consider to hold a positive image and explain why. Identify two brands that you believe should either change or rejuvenate their brand images, and explain why. How can the change or rejuvenation be accomplished for each brand?
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Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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