2-2. Brand images can contain invisible or intangible elements that consumers encounter when they interact with the
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2-2. Brand images can contain invisible or intangible elements that consumers encounter when they interact with the brand. Suggest four examples of these elements.
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Muhammad Umair
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Related Book For 
Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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