2-26. Websites constitute an essential element of a brands image. Access the websites of the following brands

Question:

2-26. Websites constitute an essential element of a brand’s image. Access the websites of the following brands to get a feel for the image each brand tries to project.

Locate on YouTube an advertisement for each brand

(supply the URL and a screenshot in your response).

Is the image projected on the website consistent with the YouTube advertisement and the image portrayed in the other advertisements for the brand?

a. Wendy’s (www.wendys.com)

b. Skechers (www.skechers.com)

c. CoverGirl (www.covergirl.com)

d. Maxwell House Coffee (www.myfoodandfamily

.com/brands/maxwell-house)

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