2-30. Conduct an internet search for brand logos. Identify five logos that you think are well designed.

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2-30. Conduct an internet search for brand logos. Identify five logos that you think are well designed. Screencapture the logos and explain what you think makes each logo effective. Identify five logos that you think are poorly designed. Screen-capture them and explain why you think they are ineffective.

Access the authors’ blog for this textbook at the URLs provided to complete these exercises. Answer the questions posed on the blog.

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