2-39. Provide an analysis of the brand alliances mentioned in this story. What factors shape your perceptions
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2-39. Provide an analysis of the brand alliances mentioned in this story. What factors shape your perceptions of the brands involved?
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Related Book For 
Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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