2.5 How can a company develop, build, and sustain a brand in order to enhance brand equity...
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2.5 How can a company develop, build, and sustain a brand in order to enhance brand equity and fend off perceptions of brand parity?
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Related Book For 
Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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