3-37. If Mavis and Gerrard followed the multiattribute approach when making the purchase, which variables would be
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3-37. If Mavis and Gerrard followed the multiattribute approach when making the purchase, which variables would be the most salient in their choice? Which would play roles, but would be less significant?
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Related Book For 
Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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