3-40. How would the elements involved in an external search affect John and Sandy as they explore...
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3-40. How would the elements involved in an external search affect John and Sandy as they explore their purchase options? Discuss in terms of:
a. ability to search
b. level of motivation
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Related Book For 
Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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