4-20. Which IMC components are more likely to be used in business-to-business marketing communications programs, as compared
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4-20. Which IMC components are more likely to be used in business-to-business marketing communications programs, as compared to consumer markets?
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Related Book For 
Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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