4-23. Make a list of five consumer goods or services that are segmented on the basis of...
Question:
4-23. Make a list of five consumer goods or services that are segmented on the basis of male/female gender but sold to all genders. Are there any differences in the product or service attributes? Are there differences in how they are marketed? What are those differences?
Do you think using a different marketing approach has worked?
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
Question Posted: