5-28. Identify and briefly describe the five advertising goals presented in the chapter. Examine five advertisements in
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5-28. Identify and briefly describe the five advertising goals presented in the chapter. Examine five advertisements in this chapter and identify the primary advertising goal you believe is being used for the ad. Justify your choice.
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Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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