5-49. Would the concepts of top of mind and top choice apply to advertising for the second...
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5-49. Would the concepts of top of mind and top choice apply to advertising for the second location of Jake’s Trophy Shop?
If so, how? If not, why not?
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Related Book For 
Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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