6-12. Name the different ways music can play a role in an advertisement. Explain how each role...
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6-12. Name the different ways music can play a role in an advertisement. Explain how each role should match individual appeals, media, and other elements in the design of the ad.
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Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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