6-18. Describe the characteristics of each of the message strategies presented in this chapter. Select five ads
Question:
6-18. Describe the characteristics of each of the message strategies presented in this chapter. Select five ads in this chapter not found in the “Message Strategy”
section. Identify the message strategy used. Provide a rationale for your choice.
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Related Book For 
Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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