6-31. Most advertising agencies provide examples of advertisements on company websites. The goal is to display the agency’s creative abilities to potential clients.

Using a search engine, locate three different advertising agencies. Locate samples of their work. Compare the ads produced by your three agencies in terms of message strategies, appeals, executions, and spokespersons.

What similarities do you see? What differences do you see? Which agency, in your opinion, is the most creative? Why?