6-42. Locate three advertisements for the companies and services mentioned in this case. Describe the executional framework
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6-42. Locate three advertisements for the companies and services mentioned in this case. Describe the executional framework used in each commercial. Explain how the executional framework delivers the message strategy the company seeks to portray.
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Related Book For
Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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