6-45. If Felicitys Fine Formalwear used television advertising, what message strategy, appeal, and execution would you recommend?
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6-45. If Felicity’s Fine Formalwear used television advertising, what message strategy, appeal, and execution would you recommend? Why? Briefly describe the television ad you envision.
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Related Book For 
Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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