6-48. What type of spokesperson should be used in ads for Felicitys Fine Formalwear? Would the person
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6-48. What type of spokesperson should be used in ads for Felicity’s Fine Formalwear? Would the person change for each of the three target markets (prom-goers, wedding participants, winter gala attendees)? Defend your answer.
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Related Book For
Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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