7-25. Use the internet or another directory to identify all of the radio stations in your area....
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7-25. Use the internet or another directory to identify all of the radio stations in your area. What type of format does each have (for example, talk, country, hip hop, easy listening, or rock)? Is radio an effective advertising medium for reaching college students at your university? Why or why not? Which of the radio stations on your list would be the most effective in reaching college students?
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Related Book For
Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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