7-27. Pick three different magazines on a wide range of topics. For each, describe the types of...
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7-27. Pick three different magazines on a wide range of topics. For each, describe the types of ads and the number of ads in the issue. Did you see any businessto-
business ads? What similarities did you see in the ads across the three magazines? What differences did you notice? Which would be most effective at reaching people in your demographic?
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Related Book For
Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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