7-33. By 2024, Chinas total ad spending on digital and traditional advertising will exceed $150 billion. If
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7-33. By 2024, China’s total ad spending on digital and traditional advertising will exceed $150 billion. If you were advising a global company with lifestyle brands targeting Chinese teenagers, where would you recommend they spend their advertising budget?
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Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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