7-46. Discuss the pros and cons for Cindys Auto Body Repair Shop of each of the media...
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7-46. Discuss the pros and cons for Cindy’s Auto Body Repair Shop of each of the media presented in this chapter. If you were the media planner assigned to this account, which of the media would you recommend, and why?
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Related Book For
Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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