8-21. Examine the value-added incentives listed in Figure 8.3 and those described in this chapter. Rank these
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8-21. Examine the value-added incentives listed in Figure 8.3 and those described in this chapter. Rank these valueadded incentives in terms of your personal online shopping experience. For each incentive, discuss its impact on your shopping behavior and explain why it is important to you or not important.
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Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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