8-26. Describe the digital concepts of location-based advertising, remarketing, and behavioral marketing. Assume you are an intern
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8-26. Describe the digital concepts of location-based advertising, remarketing, and behavioral marketing. Assume you are an intern working for a chain of Chinese restaurants. Explain how the restaurant could use location-based advertising, remarketing, and behavioral marketing. Be specific in your explanations.
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Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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