8-30. Based on Alexa traffic ranking, these are the top six global e-commerce sites. Choose two of...
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8-30. Based on Alexa traffic ranking, these are the top six global e-commerce sites. Choose two of them and discuss each of the characteristics of successful e-commerce sites listed in Figure 8.1. Compare and contrast the two sites and use screenshots to illustrate your evaluations.
a. Amazon (amazon.com)
b. Taobao (world.taobao.com)
c. eBay (ebay.com)
d. TMall (tmall.com)
e. Alibaba (alibaba.com)
f. Flipkart (flipkart.com)
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Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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