8-32. Locate the website of a distributor of a global product such as a mobile phone or...
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8-32. Locate the website of a distributor of a global product such as a mobile phone or a tablet. Provide the URL and a screenshot of the website. In your own words, describe the differences between branded content, sponsored content, and native advertising.
Discuss how the distributor could use branded content.
What type of articles should the owner write? Using a search engine, locate two other country-based websites that would be good for sponsored content. Provide the URLs and discuss why you think each of those sites would be good for sponsored content. How could the distributor use native advertising? Be specific.
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Related Book For
Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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