correctly to another. It is often necessary to make changes or to adapt. This approach is sometimes

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correctly to another. It is often necessary to make changes or to adapt. This approach is sometimes referred to as going “glocal.” Research the following examples. What types of marketing messages have been changed? Are the brand names, ideas, and campaigns identical? What clear differences exist?

a. Coca-Cola in Japan

b. McDonald’s in Uruguay

c. Procter & Gamble in Nigeria

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