Explain the differences between customer relationship management (CRM) and database marketing. Why are these so important to

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Explain the differences between customer relationship management (CRM) and database marketing. Why are these so important to direct marketing?

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Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications

ISBN: 9781337282659

10th Edition

Authors: J. Craig Andrews, Terence A. Shimp

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Question Posted: Jun 11, 2021 07:40 AM

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Explain the differences between customer relationship management (CRM) and database marketing. Why are these so important to

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Introduction Database marketing is an element of customer relationship management CRM includes all processes strategies and tools to promote sales marketing and customer service initiatives CRM and da...View the full answer

Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications

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