=f. Compare your results in parts d and e with those in Figure 3.7 and then give
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=f. Compare your results in parts d and e with those in Figure 3.7 and then give your recommendation (with a brief explanation)
for the best advertising mix. Do you feel it was worthwhile to introduce a nonlinear profit function into the model in order to refine the linear programming model used in Figure 3.7?
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Introduction To Management Science A Modeling And Case Studies Approach With Spreadsheets
ISBN: 9780078096600
4th Edition
Authors: Frederick S. Hillier And Mark S. Hillier
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