Labran Jones has played for the Cleveland professional basketball team for the past eight seasons and has
Question:
Labran Jones has played for the Cleveland professional basketball team for the past eight seasons and has established himself as one of the top players in the league. He has recently become a free agent, meaning he can sign a new contract with Cleveland or with any other team in the league. While he has enjoyed playing for Cleveland, which is near his hometown, the team has never seriously contended for a championship, so Labran is strongly considering moving to one of three other teams that he thinks have more championship potential. Other factors he is considering are salary (although Cleveland is offering him more money than the other teams), the possible media attention and endorsements he might receive by playing in another city, and the city itself and lifestyle where he would be playing. Following are the pairwise comparisons for the four teams for these four criteria and the pairwise comparisons for the criteria:
Salary ($)
City Cleveland Miami New York Chicago Cleveland 1 5 4 3 Miami 1/5 1 1/3 1/2 New York 1/4 3 1 2 Chicago 1/3 2 1/2 1 Media Exposure/Endorsements City Cleveland Miami New York Chicago Cleveland 1 1 1/4 1/2 Miami 1 1 1/4 1/2 New York 4 4 1 2 Chicago 2 2 1/2 1 City/Lifestyle City Cleveland Miami New York Chicago Cleveland 1 1/4 3 2 Miami 4 1 5 4 New York 1/3 1/5 1 1/2 Chicago 1/2 1/4 2 1 Championship Potential City Cleveland Miami New York Chicago Cleveland 1 1/7 1/2 1/4 Miami 7 1 5 3 New York 2 1/5 1 1/2 Chicago 4 1/3 2 1 Criterion Salary Salary ($) Media Exposure City/Lifestyle Championship Potential Salary ($) 1 1/4 1/3 1/5 Media exposure 4 1 1/2 1/3 City/lifestyle 3 2 1 1/2 Championship potential 5 3 2 1 Using AHP, determine which team Labran should select to sign a new contract with. LO.1
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