State University is to construct a new student center and athletic complex that will include a bookstore,

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State University is to construct a new student center and athletic complex that will include a bookstore, a post office, theaters, a market, a minimall, meeting rooms, a swimming pool, and weight and exercise rooms. The university administration has hired a site selection specialist to identify the best potential sites on campus for the new facility. The site specialist has identified four sites on campus and has graded the important weighted decision criteria for each site as follows:

Campus Site Decision Criterion Weight South West A West B East Proximity to housing 0.23 70 90 65 85 Student traffic 0.22 75 80 60 85 Parking availability 0.16 90 60 80 70 Plot size, terrain 0.12 80 70 90 75 Infrastructure 0.10 50 60 40 60 Off-campus accessibility 0.06 90 70 70 70 Proximity to dining facilities 0.05 60 80 70 90 Visitor traffic 0.04 70 80 65 55 Landscape and aesthetics 0.02 50 40 60 70 Which site should the specialist recommend? LO.1

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