Can you connect the decomposition analysis to marketing (and other) activities to explain why these differences are

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Can you connect the decomposition analysis to marketing (and other) activities to explain why these differences are occurring, and whether they are short-term “blips” or long-term trends?

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The Customer Base Audit The First Step On The Journey To Customer Centricity

ISBN: 9781613631614

1st Edition

Authors: Peter Fader, Bruce G.S. Hardie, Michael Ross

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Question Posted: Feb 07, 2024 11:53 AM

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Can you connect the decomposition analysis to marketing (and other) activities to explain why these differences are

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Decomposition analysis is a tool that helps us understand the individual factors contributing to a change in something over time In the context of mar...View the full answer

The Customer Base Audit The First Step On The Journey To Customer Centricity

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