Do your product-focused managers (e.g., in R&D, planning, merchandising) ever ask these questions (or leverage their answers)
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Do your product-focused managers (e.g., in R&D, planning, merchandising) ever ask these questions (or leverage their answers) to help make or evaluate their decisions?
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The Customer Base Audit The First Step On The Journey To Customer Centricity
ISBN: 9781613631614
1st Edition
Authors: Peter Fader, Bruce G.S. Hardie, Michael Ross
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