How does your company define a customer? What are the criteria that underlie the definition, and how

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How does your company define a customer? What are the criteria that underlie the definition, and how will that definition change as you engage in new business practices (e.g., new products/services or distribution channels)?

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The Customer Base Audit The First Step On The Journey To Customer Centricity

ISBN: 9781613631614

1st Edition

Authors: Peter Fader, Bruce G.S. Hardie, Michael Ross

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Question Posted: Feb 07, 2024 11:53 AM

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How does your company define a customer? What are the criteria that underlie the definition, and how

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Traditionally a company may define a customer as an individual or entity that purchases goods or ser...View the full answer

The Customer Base Audit The First Step On The Journey To Customer Centricity

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