What kinds of specific deviations arise, and can you explain them? Do you believe that these differences
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What kinds of specific deviations arise, and can you explain them? Do you believe that these differences are enduring characteristics of your customer base, or perhaps transient variations?
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The Customer Base Audit The First Step On The Journey To Customer Centricity
ISBN: 9781613631614
1st Edition
Authors: Peter Fader, Bruce G.S. Hardie, Michael Ross
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