The Balanced Scorecard is a business measurement tool that enables an auditor to better understand whether financial measures reported by an organization are consistent with measures about the organization's market, core processes, and resource management processes. Assume that you are auditing Google. Research the company by examining its web site and other available information about the company. Based on your findings, provide example measures for each of the four categories of the balanced scorecard that should provide auditors with key pieces of financial information and indicators of Google's performance in its market, core processes, and resource management processes. These measures should help assess whether its customer, innovative, and other key influences are suggest that such financial performance is reasonable.